People often turn to a home-based business to try and make some extra money. Needless to say, the occurring status of the economy is not making things very easy for people who are having trouble making ends meet. The good news is that there are many home-based business opportunities that are both affordable and legitimate. This is great news for anybody who is serious about earning some extra money from the comfort of home. Naturally, if you’d like to make significant amounts of money, you could also do that from home – but we’ll assume that you are just getting started and are looking to start making several hundred extra dollars from home.One of the really nice things about a home-based business that is both affordable and legitimate is that you can essentially set your own schedule and decide for yourself how much you are going to work. When you think about all the stress and anxiety that you probably already have in your life, it is nice to know that picking the right home based business can help relieve a lot of that stress and tension. In addition, you will be giving yourself an affordable and legitimate opportunity to earn some very good money.Just stop and think about what a next or $500 per month would mean for you and your family. To the extent you have a lot of debt, you could potentially use this money to pay some of it down. On the other hand, you might find yourself not necessarily being in debt, but feeling as if though you don’t have any money left over to have any fun after all your bills are paid. Generating an extra $500 per month with a home-based business that is both affordable and legitimate to get started could really give you a lot of flexibility to have more fun.Many people sometimes think of a home-based business opportunity as really being only relevant for somebody who has a lot of business experience or is good with math. Nothing could be further from the truth. For example, there are many people from different walks of life who choose to get started with an affordable and legitimate home based business even though they do not have any kind of formal business background and are not necessarily that good with numbers.To the extent you are somebody who is truly interested in having some fun while learning some money, you should seriously consider starting a home-based business. Getting started is a lot more affordable than you might realize and you can operate a perfectly legitimate business from the comfort of home.

Facebook advertising is in full effect right now. Log in to your account and you will be startled at how accurate some of the ads are. If you don’t have a partner or if you look up certain things, Facebook advertising knows. This is great for advertisers as you can target by more specific criteria than ever before and split test until you have the perfect campaign.

How Do I Know If Facebook Advertising Is For Me?

Facebook advertising PPC is incredibly powerful, and there are many ways you can approach it. There are the paid ads and then there is the free method. Just like in Google, you have the paid results (AdWords) and the organic results (Search Engine Results Pages).

Organic Facebook Advertising

Organic basically means that you don’t pay for your traffic directly. Obviously there is no such thing as completely free so you will still have to pay for it in some way, however, you don’t pay a certain price per click or per impression. Here is an overview of organic Facebook advertising.

1. Setting Up a Fan Page or Profile. If you have a product or service you can set up a Facebook fan page for free. On this page you can put anything from videos to sales copy, product information, a link to your website, or sell straight off the page.

2. Get Traffic To Your Page. This is the tricky part that a lot of people new to the internet or to marketing forget. Once you have the page setup, somehow you have to get traffic to it to see your awesome page and Facebook advertising information. There are so many ways of getting traffic, but they all include putting a link somewhere on the internet that you hope people will click on to get to your page. Again, there are millions of places where you can put your links; however some places will help you more than others. This requires a lot of manual work; writing articles, blog comments, forum posts, messaging possible customers or other time consuming task, well worth it however, if you are looking for longevity in your business.

Paid Facebook Advertising

Paid Facebook advertising is where the serious players are and is where you should go if you have a budget for advertising. These can be the ads that pop up on the side or the ones that appear in the news feed. There are many reasons why this is such a good way to advertise, but it does cost. This is just another advertising platform like Google and Yahoo or any other ways of buying traffic, and using this method comes with many advantages.

1. Targeting Like A Sniper. With Facebook advertising, you can hone in on your exact customer, just like a sniper would hone in on his target. Facebook advertising PPC enables you to target by age, gender, likes, education, religion, ethnicity and a host of other variables. This is the type of targeting that most advertisers only dream of.

2. Pay For What You Want. If you are just starting a new product or website and you don’t have the deep pockets of Saatchi & Saatchi, you can buy as little traffic as you want. If you are just testing out a new product or website to see if you can make some money, Facebook advertising is a great way to go. You can buy some traffic for $20, track it and see how it performs, and then make a decision to either change your offer slightly or try something else.

3. Get In Your Customer’s Head. When a user is scrolling through their Facebook account, they are in a state of high concentration (although you might not believe it). This is something of an addiction for a lot of people and they are in a sort of trance, similar to television viewing. When your customer is in a altered state such as this, it is the perfect time to pitch your message to them. They will be online for a while and often don’t set a time limit for Facebook. You can see what your customer likes and set your campaign accordingly.

4. Make Instant Business Decisions. If you are planning on using SEO or organic Facebook methods, it can be months before you have any data or traffic to make decisions from. Using paid Face Book advertising gives you the ability to buy some traffic who are already hot prospects, send them to your offer and see what happens. In 20 minutes you could already have sent 100 people to your offer, have the data and either change your offer, move on, or if you are making money, scale it up and bank some serious profits.

Many people are afraid of paid advertising because it seems like wasting money. This is a narrow understanding of the process of investing in your business and is not valid in the marketing world. Every single thing you do toward your business costs you your time or your money. If you are out there writing articles, blog commenting and forum posting, you are spending your time. If your time is $25 per hour, you could have worked for one hour and then sent that $25 of traffic to your offer and you can have some instant feedback instead of waiting months to see if an offer converts.

Facebook Advertising PPC -Say Yes To 1 Billion Customers
Facebook PPC (Pay Per Click) is a truly effective marketing strategy that you should take the time to learn how to use correctly so you can get your business into profit quickly. With over 900 million users in all countries, it seems absurd not to use this platform to target your ideal customer. The staggering amount of information you can use to mark your demographics means that even a local builder in the nail polish industry can use Facebook advertising to attract customers.

The Key Here Is Learning To Use Facebook Marketing Correctly. If You Are Ready To Get Started With Your Advertising Efforts Then Let’s Get You Some Training That Will Turn You Into An EXPERT In Facebook Advertising Today!

Estimating your assets value:

Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.

Compensation and Expenses:

Is the company you are considering working for you or against you? The agreement you decide may determine this.

A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.

In a straight commission structure, the company is paid an agreed upon percentage of the total sale.

In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.

In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.

In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.

What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.

Auction Expenses:

In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.

All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.

Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.

Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.

Buyer’s Premium:

What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.

The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.

It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.

Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.

Pre-Sales:

We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.

As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.

Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.

A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.

It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.

When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.